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New Identity

November 1, 2011

New Identity

Sun Youth unveils its new identity in collaboration with the Montreal agency Écorce

Sun Youth unveils its new identity in collaboration with the Montreal agency Écorce

Sun Youth Organization is proud to announce the unveiling of its new identity and new website. All this was done by the renowned Montreal agency Écorce atelier créatif. The arrival of Sun Youth in the virtual world dates back to 2004 when the organization celebrated its 50th Anniversary. Was then created www.jeunesseausoleil.com / www.sunyouthorg.com. The organization discovered a way to reach more people, both users of its services as donors, and gained a new window that would allow it to promote its activities and to find new sources of funding.

Now in 2011 and wishing to have an effective website, structured and reflecting its values, Sun Youth contacted Écorce for the realization of this vision. The organization gave a mandate to Écorce atelier créatif to review its image to provide of a web platform where it would be easier for the user to learn quickly and easily as to make a donation at any time, draw attention to the daily actions of Sun Youth and generate interest and public participation. In addition to the website, Écorce also had a mandate to revitalize the identity of Sun Youth, from the legendary logo to the stationery. The agency has achieved this mandate by drawing on the rich history of the organization and by projecting it into the future. A mandate which became a tribute to an institution in community assistance.

About Écorce atelier créatif 

Écorce atelier créatif is a creative workshop brand partner. The agency works with brands, helping them to interact with their target and to shine more in their industry. Whether it’s through the design of visual identity, developing interactive strategies, advertising or graphic design, Écorce ensures to always deliver a highly strategic creative product.

On the Web :        www.ecorce.ca

On Facebook :     www.facebook.com/ecorce

On Twitter :         @ecorceatelier

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